Digital 2014: APAC Social Media Statshot October 2014
About this time of year, many marketers will be starting to build their plans for 2015. To help demonstrate the business case for social media investments amongst your Finance peers, we thought you might like to show them the latest figures for social adoption around APAC.
So, here are the latest numbers for social networking penetration by country, mobile social networking penetration by country, and the percentage of social networking users accessing via mobile devices, for every country in APAC.
Note that these numbers are specifically for 'public' social networks – i.e. they do not include one-to-one chat apps like WhatsApp, WeChat, LINE or KakaoTalk (if you need chat app numbers, we covered them in this recent post)
APAC social network penetration
The latest figures for social media penetration, based on the number of accounts logging in to the largest active social network in each country in the past 30 days:
APAC mobile social network penetration
The latest figures for accounts logging in to the most active social network in each country using a mobile device in the past 30 days:
Mobile's share of social media access
Active mobile accounts as a percentage of total active accounts on each country's most active social network:
This article first appeared on the We Are Social blog.