Digital 2021: Australia
You’ll find our complete #Digital2021 report for Australia in the SlideShare embed above (click here if that’s not working for you).
This report contains all the latest internet stats, mobile stats, and social media stats for Australia, but read on below for essential insights into digital use in Australia in 2021.
Australia’s population
Australia had a population of 25.64 million in January 2021.
Australia’s population increased by 292 thousand (+1.2%) between January 2020 and January 2021.
50.2% of Australia’s population is female, while 49.8% of its population is male [note: the United Nations does not publish data for genders other than ‘female’ and ‘male’].
86.3% of Australia’s population lives in urban centres, while 13.7% lives in rural areas.
Internet users in Australia
There were 22.82 million internet users in Australia in January 2021.
The number of internet users in Australia increased by 513 thousand (+2.3%) between 2020 and 2021.
Internet penetration in Australia stood at 89.0% in January 2021.
Note: we no longer include data sourced from social media platforms in our internet user numbers, so the numbers shown above and in our complete Digital 2021 reports are not comparable with numbers published in our reports from previous years.
Social media statistics for Australia
There were 20.50 million social media users in Australia in January 2021.
The number of social media users in Australia remained unchanged between 2020 and 2021.
The number of social media users in Australia was equivalent to 79.9% of the total population in January 2021.
Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. We have also included new sources in this year’s social media figures, so numbers shown here and in our Digital 2021 reports will not be comparable with numbers published in our previous reports.
Mobile connections in Australia
There were 32.47 million mobile connections in Australia in January 2021.
The number of mobile connections in Australia decreased by 189 thousand (-0.6%) between January 2020 and January 2021.
The number of mobile connections in Australia in January 2021 was equivalent to 126.6% of the total population.
Note: many people have more than one mobile connection, so figures for mobile connections may exceed 100% of the total population.
Additional resources
Still need more data? Here are a few suggestions:
Click here to see all of our published reports for Australia.
Explore all of our reports for countries across Oceania.
Click here to browse our complete library of published reports.
If you’d like to receive updates when we publish new reports and content, click here to sign up for our newsletter.