Our flagship Global Digital Report for 2025, with more than 630 pages of data, trends, and insights into how the world uses the internet, social media, mobile devices, and ecommerce, as well as how people engage with digital marketing activities.
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Essential headlines and trends relating to digital adoption and use around the world in 2025, including insights into the reasons why people go online, and how much time we spend using the internet each day.
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A comprehensive analysis of the world’s top social media platforms in 2025, including details of active user numbers, time spent using each platform, usage frequency, and potential advertising reach.
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A guide to the AI platforms capturing the greatest share of AI user activity in 2025, with representative figures for platform use and growth.
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A detailed exploration of key social media trends in 2025, including adoption rates by geography, the reasons why people use social media, the average number of platforms used, who we follow, and what the world looks for on social platforms.
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A detailed examination of the media, channels, and activities that introduce the greatest number of people to new brands, products, and services in 2025. Also includes data for discovery by age.
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A detailed analysis of why marketers would be crazy to ignore older generations in 2025, with charts and commentary exploring online shopping, financial services, TV streaming, ride-hailing, and more.
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A data-driven study of global trends in ad spend, including details of marketing investments by user device, media channel, and ad distribution technology. Includes data for both online and offline spend.
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A detailed guide to TV behaviours around the world in 2025, including a closer look at how streaming is changing the TV landscape across countries and different age groups.
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Making sense of the exponential growth in mobile data traffic, with perspectives on the volume of data being transmitted, and the associated energy requirements.
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An exploration of global trends in internet connection speeds, with details of download and upload bandwidth for both mobile and fixed connections in 2025.
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Some surprising insights into the extent to which the world’s internet users worry about how companies use their online data, and how frequently they decline cookies on websites.
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A detailed analysis of why email is still an essential part of the marketing mix, even when it comes to reaching younger generations.
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Detailed analysis of why computers are still an important consideration for marketers everywhere, despite the continued rise of mobile.
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A closer look at the global dominance of Google’s Android mobile operating system and its Chrome web browser, including differences in user preference by geography.
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Everything you need to know about the world’s evolving digital behaviours in April 2024. Top Stories this quarter include a momentous milestone for internet use, rich insights into social media platform preferences, and the truth about what Gen Z is really doing online.
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Still seeing media headlines claiming that “social media is dying”? Here’s all the data you need to understand what’s really going on with social media in 2024.
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A detailed exploration of the reasons why people use the internet – and what they actually do once they’re online. Includes a closer look at search, social media, and some of our top online “vices”.
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A closer look at why India will have an outsized influence on the next stage of the internet’s development.
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There are now more than 5 billion active social media user identities in the world. But how did we get here, and where is social media most popular today?
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