The media keeps telling us that social media is “dying”, but something doesn’t add up in their analysis. We explore the facts, and deliver you the truth about what’s really happening in social media.
Read MoreThe media predicted that Elon Musk’s acquisition of Twitter would be the platform’s death knell, but users seem to have other ideas.
Read MoreWe uncover some intriguing changes in reported ad reach figures across Meta’s various platforms, and explore what these changes might mean for marketers everywhere.
Read MoreA closer look at the world’s online video habits, including a closer look at the kinds of content people are watching.
Read MoreData shows that we’re spending more time than ever listening to digital audio. We explore the trends in music streaming, podcasts, ebooks, and social audio.
Read MoreThe Metaverse was one of 2022’s hottest digital topics, but is anyone actually engaging in virtual worlds? We explore the latest data.
Read MoreCrypto and NFTs were some of 2022’s hottest digital trends. We explore the data to see how they’re holding up in 2023.
Read MoreA closer look at LinkedIn’s growing advertising audience around the world, with details by country, age, and gender. Also includes the latest data for the platforms’s top companies and accounts.
Read MoreFinancial services represent one of digital's biggest opportunities, but the typical user of connected finance isn’t who you think. We explore the latest data.
Read MoreA detailed look at how much time the world spends using social media, including insights into the time we spend using individual social media apps.
Read MoreAn exploration of how the world’s online search behaviours are evolving, including a closer look at the latest trends in social search, voice search, image search, and the rising importance of generative AI.
Read MoreA closer look at the changes in the time that people around the world spend using the internet, with details by country and by demographic.
Read MoreOur flagship Digital 2023, packed will 40+ slides of data, trends, and insights to help you make sense of what people are really doing online in 2023. Includes the latest stats for internet users, social media users, mobile users, ecommerce activity, and a range of digital marketing trends.
Read MoreEverything you need to know about the global state of digital in October 2022, including the latest stats for internet users, social media users, mobile users, ecommerce activity, and digital marketing trends.
Read MoreAn in-depth exploration of the digital trends and themes that will influence marketing success in 2023 and beyond.
Read MoreEverything you need to know about the global State of Digital in July 2022, with all the latest data, headlines, trends, and insights. This quarter’s update includes in-depth analysis of people’s digital news habits, as well as new figures for time spent with social media platforms.
Read MoreAll the data, trends, and insights you need to make sense of the global “state of digital” in April 2022. Top stories this quarter include a big new milestone for internet users, in-depth analysis of the barriers to “universal connectivity”, and an impressive new total for social media users in China.
Read MoreOur flagship Digital 2022 report, with all the numbers you need to help you understand how the world is using the internet, social media, mobile devices, and ecommerce, as well as our in-depth analysis of all the latest trends.
Read MoreDon’t get distracted by media hype and user numbers – use these insights to identify people’s real social media favourites.
Read MoreA detailed look at TikTok’s continued growth, including all the latest data for advertising reach and time spent using the platform.
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