Still seeing media headlines claiming that “social media is dying”? Here’s all the data you need to understand what’s really going on with social media in 2024.
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There are now more than 5 billion active social media user identities in the world. But how did we get here, and where is social media most popular today?
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A closer look at how much time the world spends using social media in 2024, with detailed stats by country, age, gender, and platform.
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An explanation of why the social media user numbers in our Digital 2023 local country reports are not comparable with those published in our previous reports.
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The media keeps telling us that social media is “dying”, but something doesn’t add up in their analysis. We explore the facts, and deliver you the truth about what’s really happening in social media.
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The media predicted that Elon Musk’s acquisition of Twitter would be the platform’s death knell, but users seem to have other ideas.
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We uncover some intriguing changes in reported ad reach figures across Meta’s various platforms, and explore what these changes might mean for marketers everywhere.
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A closer look at LinkedIn’s growing advertising audience around the world, with details by country, age, and gender. Also includes the latest data for the platforms’s top companies and accounts.
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A detailed look at how much time the world spends using social media, including insights into the time we spend using individual social media apps.
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Don’t get distracted by media hype and user numbers – use these insights to identify people’s real social media favourites.
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A detailed look at TikTok’s continued growth, including all the latest data for advertising reach and time spent using the platform.
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A detailed look at Instagram’s growth over the past year, with in-depth analyses of the audiences for Stories, Reels, and Shop.
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As social commerce gains momentum around the world, we take a closer look at the audiences of some of the world’s most popular social commerce environments.
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As Facebook’s global audience continues to grow, what might the future of the world’s most-used social media platform look like?
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A detailed examination of social media platforms’ referrals to third-party websites, with a few surprises for marketers.
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All the latest numbers for YouTube use around the world, including the latest advertising audience reach figures, annual growth in reach, and time spent using the platform on mobile phones.
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